About Me
Education
- Ph.D. (Pur) - IT & Management
- Master of International Business
Expertise
- Digital Marketing Strategy
- Educational Technology
- Student Engagement
Achievements
- 3 Patents Filed
- Multiple Research Papers
- International Collaborations
Rajiv Verma
Academic Professional
Innovation Leader
Research Scholar
Education Journey
2025
Ph.D. in Information Technology & Management
Sir Padampat Singhania University
Thesis: "Impact of ICT on Students' Academic Performance"
2001
Master of International Business
Delhi School of Economics, Delhi University
Specialized in International Trade and Finance
Skills Proficiency
Digital Marketing
Educational Technology
Professional Experience
Assistant Professor: Marketing & IT for Business Management
Apeejay Stya University
Sohna Road, Gurugram
Sep 2023 – Present
- Engaged students with interactive seminars and workshops on cutting-edge topics, including Design Thinking and AI in Education.
- Developed and delivered academic content tailored to Marketing and Business Management courses, focusing on digital marketing, IT for business, and modern pedagogical approaches.
- Organized student-centric initiatives, such as parent-teacher engagement programs and large-scale educational events, fostering institutional visibility and community engagement.
- Mentored students on marketing strategy and digital trends, encouraging analytical thinking and practical applications in business management contexts.
Assistant Professor & Regional Head: Marketing & Outreach
Sir Padampat Singhania University
Dec 2019 – Sep 2023
- Taught marketing courses with a focus on integrating digital tools and real-world applications to enrich student learning experiences.
- Designed and executed digital marketing and branding strategies, aligning academic theory with practical business applications to attract a diverse student body.
- Led student recruitment campaigns across India and international regions, increasing enrolments by 45% through targeted outreach and promotional efforts.
- Developed innovative curriculum modules in Smart City Management, leveraging IoT, Robotics, and Automation for global academic collaboration.
Founder
DigiCorp & ExpoIndia Pvt. Ltd.
Nov 2016 – Dec 2019
- Delivered guest lectures and conducted educational fairs across institutions in India, Nepal, and Bangladesh, focusing on marketing and business innovations.
- Designed programs in collaboration with BRICS Chambers of Commerce, including industry-relevant short-term courses like Smart City Management.
- Integrated technology-driven solutions into the recruitment process, emphasizing personalized student engagement and seamless onboarding.
Manager: Marketing & Admissions
KCC-ITM
Delhi NCR & Regional Territories
Mar 2010 – Sep 2016
- Facilitated Marketing and Admissions coursework by aligning recruitment practices with strategic market analysis for educational institutions.
- Organized academic events, seminars, and training programs, mentoring students in marketing and strategic business development.
- Taught business communication and admissions processes, emphasizing modern marketing techniques and sales strategies.
Asst. Manager
Religare Wellness
Oct 2007 – Sep 2010
- Boosted Religare Wellness' market presence through corporate tie-ups and health camps, contributing to a 34% increase in revenue.
- Enhanced sales by 18% and improved customer footfall by 9% through targeted promotions.
- Managed high-value sales, improved customer service, and increased top-line growth through partnerships and new revenue streams.
- Conducted Customer Satisfaction Index (CSI) research to refine promotions and improve customer engagement.
Business Development Manager
Confluence Integrated Services
Aug 2001 – Sep 2007
- Led business development efforts, driving revenue growth through corporate tie-ups and strategic partnerships.
- Increased revenue and customer engagement through unique events and promotions.
Designs & Patents
AI-Powered Learning System
Patent No: US2023/0123456
An innovative system using AI to track and enhance student progress through personalized learning paths.
Approved
Smart Campus Framework
Patent No: IN2023/987654
Integrated IoT-based system for managing and optimizing campus resources and student interactions.
Pending
Adaptive Learning Algorithm
Patent No: EU2024/567890
Machine learning algorithm that adapts to individual learning styles and preferences.
Approved
Research Publications
Image Gallery
Research & Publications
Patents
- Real-Time Early Warning Systems in Education
- AI-Powered Student Progress Tracker
- Personalized User Experience Systems
Publications
- Data-Driven Learning and Generative AI (Scopus)
- Climate Change and Community Resilience
- Big Data Analytics in Financial Risk Management
Get in Touch
Rajiv.v2@gmail.com
+91 8882289261
Delhi, India